The Invention of Pizza

The Invention of Pizza

Surely Wikipedia has your answer to this question but chances are you will be bored within 2 minutes of reading about pizza’s long and tedious history. The history of pizza really is quite unclear up until today. If you ask 10 historians about its origin you are bound to get 10 different answers. Some argue pizza was born in Venice, some say it’s Rome.

Now we all remember pizza vividly from childhood experiences like a pizza outing after a game or a treat by our parents after acing an exam. Whatever the memory we can all agree that pizza was our comfort food as kids and it certainly carries nostalgia in our adulthood.

But the invention of pizza goes a long way back, way before our childhood memory.

Somewhere along the way, this happened…

• Before pizza took on its circular pie form, people in medieval times (we mean really medieval like 3rd Century B.C.) used it as a slab of bread to plate all sorts of toppings.
  
     

• Long, long, time ago, a genius of a chef named Raffaele Esposito became the father of modern pizza after presenting to Queen Margherita of Savoy what was then known as a peasant dish and she loved it. Thus, the name Pizza Margherita. To represent the colours of the Italian flag, he used a combination of tomatoes, mozzarella cheese and basil.
  
     

• Two centuries later, pizza rose to popularity in America by Gennaro Lombardi who opened the first pizzeria in North America (New York). Lombardo is now known as America's "Patriaca della Pizza."
  
  

The birth of VIVO in 20th century…

Once upon a time in a land far, far, far away (okay, maybe not that far away) lived a family of pizza makers known as the Horrigan family. It all started with the family’s secret pizza recipe of using traditional baking methods to make American pizza.  Their American pizzas shot to fame very quickly in town and from this humble beginning, VIVO was born.  Today, VIVO brings you pizzas using the latest baking technology that ensures perfection and consistency at all times.

And in closing, it’s only apt that we quote the late great Dean Martin as he sang, “When the moon hits your eye like a big pizza pie, that’s amore.”